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Wednesday, October 18, 2023

New Horizons in Cruising: Princess Cruises' Innovative Pricing Model Rewards Early Bookings

Princess Cruises, one of the world's leading cruise lines, is changing the game in the industry by introducing a revolutionary pricing structure. This transformation eliminates last-minute deals and incentives, ensuring that early bird bookings receive the best discounts and guarantees. In this blog post, we will explore the exciting changes Princess Cruises is implementing, including their Best Price Guarantee and the flexibility to lock in a great cruise rate without committing to a specific sailing date.

A New Pricing Paradigm

Traditionally, cruise lines have enticed travelers with deep discounts for last-minute bookings, hoping to fill unsold cabins as departure dates approach. However, in recent months, there has been a shift in consumer behavior, with more travelers planning their vacations further in advance. Princess Cruises recognizes this change and has adapted its pricing model accordingly.

Terry Thorton, the Chief Commercial Officer at Princess Cruises, states, "A Princess cruise vacation is the best value in travel, but with continuing increases in consumer demand, our new pricing approach will always reward guests who lock in their Princess vacations well in advance." This means that the days of waiting for last-minute deals are over, and the best time to secure your spot on a 2024 or 2025 Princess cruise is right now.

Best Price Guarantee

Princess Cruises is taking customer satisfaction to the next level with their Best Price Guarantee. This feature is valid for bookings made on Princess Cruises' official website within 72 hours of the initial reservation. If guests find a lower fare for the same cruise and stateroom category within that timeframe, Princess Cruises will match the price difference.

The "match" can be in the form of an upgrade to a higher category stateroom, an onboard credit valued at 110% of the price difference, or other potential offers. However, please note that lower-priced cruises offered through group bookings, travel agency promotions, or other private means are not eligible for the Best Price Guarantee.

At this time it is unclear whether Princess will honor lower prices beyond the 72 hour window.

Locking in Low Rates for Future Cruises

Princess Cruises is going a step further by allowing guests to lock in low rates for distant future cruises without having to commit to specific dates or itineraries. This fantastic option empowers prospective travelers to take advantage of great promotions, even if they aren't yet certain about their future cruise vacation plans. While exact details of this offer are yet to be defined, it opens up exciting possibilities for those looking forward to bookings for 2025 and 2026.

Planning to go on a cruise in the future? Check out our favorite cruise essentials that will make your cruising life easier! 

Exceptional Savings for Families and Friends

For families and friends looking to cruise together, Princess Cruises is now offering new, lower prices for the third and fourth guests sailing in the same stateroom. This makes the overall fare value exceptional, ensuring that more guests can enjoy the cruise experience without breaking the bank.


Princess Cruises is setting a new standard in the cruise industry with its revamped pricing model. By focusing on early booking benefits and eliminating last-minute discounts, they are catering to the changing preferences of travelers. With the Best Price Guarantee and the option to lock in low rates for future cruises, Princess Cruises is providing unparalleled value and flexibility. These changes are timely as multiple cruise destinations become more accessible and affordable for travelers. If you're planning your next oceangoing getaway, now is the perfect time to explore the incredible opportunities offered by Princess Cruises.


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